QR Codes: A Bit Like Marmite?

It does seem that QR codes can create reactions that are similar to Marmite, in that you either love them or hate them!

The West Midlands Museums Development Officer network (WMMDO) recently conducted a short scoping excercise looking at how QR codes are used in the museums sector and to find answers to the following questions:

  • What is the current use of QR codes by museums in the West Midlands?
  • Which types of museums are using QR codes?
  • What do museums want to achieve by using QR codes?
  • Why aren’t some museums using QR codes?
  • What help and support do museums need to use them?

17 museums in the West Midlands were interviewed for the exercise.  These museums were selected by the WMMDOs and covered a range of sizes and governance types.  The range also included museums who were using QR technology to those who had no experience at all. 

The report produced some really interesting results.  Some of the key findings include:

  • Knowledge about QR codes was high amoungst the museums. 100% having heard of QR codes.
  • Only 24% of museum staff had scanned a QR codes as a museum visitor.
  • Improving access to collections is the main way museums are using or plan to use QR codes, this is followed by marketing.
  • It was felt that smartphone technology is exclusive technology with the potential to isolate audiences.
  • There is scope to develop more creative ideas for using QR codes and engage visitors in dialogues.
  • Museums want practical training and guidance sheets to support them in developing their usage of QR codes.

Click here to download the full report

What Next?

The WMMDOs will be using findings from the report to inform the development of programmes to guide and support museums in the West Midlands on using QR codes, and social media in general.

Who To Contact?

If you have any questions relating to the scoping report please contact Rebecca Harvey at rebecca.harvey@staffordshire.gov.uk

Questions relating to the QR support programme for the West Midands should be directed to Emma Buckler at emma.buckler@wolverhampton.gov.uk




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